Step On

2007, Jul
Industry Research Project for COWAY with Embrain

The goal of the project was to present new concept for the water filtration device for Coway, a household electronics company. With the nation's biggest panel network of Embrain, qualitative research was done to find out what 'drinking water' means to people. A few needs were drawn through 3 steps of research and a new way to 'enjoy drinking water' is presented as a scenario.